How To Find Your Creative Power

Inspired Photographer Miles Aldridge

‘Popcorn’ Photograph by Miles Aldridge

Life isn’t a linear journey, and neither is creativity. We’re born into this world and are asked to pick a university, career then places to live. The reality is that our perspectives change as we travel and cross paths with different people to slowly find our purpose, which is shaped by our experiences. We’re all creative and inspired by art, music and film, but how do we focus our minds on finding the creativity fit for purpose?

Miles Aldridge Dissects His Sporadic Experiences

Miles Aldridge once set out to become a film director. Now at the age of 55, he has become a world-renowned photographer. Through vivid colours, his images are reconstructed from daily experiences that he sketches, then recreates them in a studio to set up for his photography. Using this framework, he creates pop art to reflect cynical, dark humour reflecting society. His photographs from 1999 to 2020 are currently hanging in Fotografiska, in the heart of Stockholm, Sweden. The international photography exhibition houses renowned photographers like Annie Leibovitz.

“We live in an illusion of control in our lifestyle focused on consumption and social media. A Utopia we’ve created to achieve a fictional security. The truth, however, is that we have no control whatsoever. Because when life comes at us quick, and surprises us with things like disease, social injustices, riots, and pandemics, we’re incredibly vulnerable and stand defenceless. These are facts that my images focus and highlights on through the use of grand colours, carefully chiseled details, and a certain cynical dark humour”

- Miles Aldridge.

Sophie Turner for Times Magazine Photograph by Miles Aldridge

How To Channel Your Creativity

Creativity transients through us via many different mediums. David Lynch believes in an etheric cloud-like ocean of creativity that anyone can tap into. He uses this as a preface to his novel, Catching the Big Fish. David Lynch is big on Transcendental Meditation, and if you’ve tried it, you know it’s a difficult technique to master. Essentially Lynch believes that ideas don’t belong to any individual. If we free ourselves from the busyness of life, we have a greater ability to tap into our creative power.

Miles Aldridge photography nails our current societal landscape through his images, whether purposeful or by tapping into an etherial creative flow.

‘Supermarkets’ Photograph by Miles Aldridge

Actions You Can Take

1. Clear your mind from distractions.

Delete your Social Media Apps. If you go through your Instagram Stories, you’ll notice that every 5th Storie is an Ad. That doesn’t sound so terrible until you factor in sponsored Ads and realise that celebrities, micro-influencers and even your high school friend are trying to sell you something! The average user spends 53 minutes per day on Instagram. If you do the math that is between 10min to 32min per day looking at Ads.

Science shows that even the smallest decisions in our life can tire our minds like what to wear. Science calls this ‘decision fatigue’. If you think like most of us think and have convinced yourself that Ads do not influence you, think about it differently. Your mind is exerting itself for at least 10min — 32min per day blocking out these Ads even though it is on autopilot doing so.

It affects your ability to catch the big fish. Spending time in an art gallery, listening to music or watching a Stanley Kubrick film will fuel your creativity. If you’re a Social Media addict, then not all is lost. Spend 10–20min in the morning and meditate to clear your mind. Don’t open any Social Media apps till after 5 pm and get into a flow state of being influenced by the world's brilliance around you.

2. Create a framework.

It doesn’t matter if you’re writing, delving into the UI design for an app, creating a website or doing a rebranding exercise for a brand, you will need guardrails. The best creatives in the media industry will agree that your creativity will wander off course without appropriate direction. Stay focused on your creative goal and use a template, mood board, bullet points, sketches, or use any structure that will align your approach to your creative goal.

3. Take action and experiment.

The best way to get stuck is to be overloaded with ideas, get confused and finally fail to follow through. Create something. Draw, open up Sketch or create a mood board with a collection of images reflecting the creative output you need to head toward. This way you can clearly see whether you’re heading in the right direction. If you’re unsure, you can share it with people to get feedback. This will give you a much better starting point than trying to finalise whatever is your head on your first try.

If you cut out all the white noise then being inspired by everyday life just like Miles Aldridge can help you find your creative power.

Thank you for reading,

Rick Govic

Content Marketer writing for Entrepreneurs, Marketers & Creators. Exploring ideas that move the world forward through technology, marketing & platforms.

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